That Place Where Coke Tastes Good
That s why kaling is wearing yellow and there s a red background.
That place where coke tastes good. We created a first of its kind unbranded campaign that ran across tv digital print radio social and more. Chicago cbs a new ad campaign for a place that cbs chicago will not mention is drawing quite a following on you tube. Why the new ad campaign from mcdonald s is absolutely brilliant the new ad is closing in on four million youtube views in one week. A series of ads starring mindy kaling doesn t name the place either.
Guess who s lovin it. At the end of the ads that feature a google search bar and copy that reads that place where coke tastes so good is now selling any size for 1 see the commercial spots below the first in which kaling urges searches to search it i e the place where coke tastes so good and one in which she interviews a beverage technician to find out. This is that page for that place where coke tastes so good. Ambassador mindy kaling does not mention the name in her tweet about her role in the campaign but does ask if she can be paid in fries.
Because if you re here you re clearly one of those web savvy types. The ad doesn t even appear on the company facebook page or general website. The answer is mcdonald s. We simply follow the guidelines set by coca cola and take steps to ensure it tastes the same as when you buy it in a bottle.
The answer is mcdonald s. A new youtube channel titled that place where the coke tastes so good hosts videos from the campaign. So i ve just recently seen an american ad whose creative execution does not even mention the brand. And you know where that is.
I finally found the place where coke taste so good why does it s mcdonald s i wish they would ve just put the name of the company on the commercial then i wouldn t have to drive all over los. Instead it asks viewers to google that place where coke tastes so good. The absence of branding piqued curiosity and tapped into second screen behavior by encouraging people to google that place where coke tastes so good a simple spot launched the campaign. That place where coke tastes so good.
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